The creative driving force that brings ideas to life.
Design & Packaging Sourcing
KAS Research & Manufacturing is one of a handful of facilities with the ability to offer a full-house service from concept and design through to sourcing and completion.
Our New Product Development team offer a professional creative consultative service, focusing their expertise on the retail and private label cosmetics, personal, home, baby and oral care industries in Southern Africa. This dynamic, highly-specialised collective is responsible for conceptualising, creating and developing new products for these industries.
In selecting the right creative design for our clients’ new products, our team makes use of storyboards, flat designs and mock-ups, taking full advantage of access to our packaging library, along with insights from our gifting and fragrances catalogues.
We provide our clients with all the expertise they need to bring new, exciting products to the market.
We make the development of promotional gifts and items a breeze with comprehensive packaging libraries and extensive gifting galleries.
What we do
- Development of creative concept according to client brief or industry trends.
- Presentation of fine-tuned concepts with storyboards and mockups.
- Identification of market gaps and product solutions to seize opportunities.
- Sourcing and developing packaging, design, artwork and copy in line with concept.
- Development of kitting and gifting within product category and brand with meaningful outer packaging and accessories according to the client brief.
- Extension of product life cycle through innovation where possible.